Sep 29, 2021

Deliveroo launches ‘Hop’ rapid grocery service with Morrisons

Deliveroo is taking its first step into "Rapid" grocery deliveries, opening its own "Dark store" in London in partnership with supermarket chain Wm Morrison. "Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners," said Will Shu, Deliveroo chief executive. Morrisons and Deliveroo first began working together early in the UK's pandemic lockdowns last year. Hop will also mark Deliveroo's first move into becoming a retailer itself, with Morrisons acting as wholesaler and Deliveroo setting customer pricing. In their existing supermarket-delivery partnership, Morrisons pays Deliveroo a commission for delivery.

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