Sep 7, 2021
Netflix to continue with BBFC age ratings after successful trial
Last November, Netflix became the first UK streaming service to carry a BBFC age rating on 100% of its content. The BBFC, which has traditionally set ratings such as PG, 12 and 18 itself, encouraged other streaming services to follow Netflix's lead.The long-term collaboration comes after the government announced a review into whether or not to strengthen the rules on age ratings for streaming services to bring them into line with traditional broadcasters. "The BBFC's age ratings are well trusted and widely recognised, which is why I am pleased that this long-term agreement will see their ratings continue to be used across Netflix's content for years to come," she said. David Austin, chief executive of the BBFC, said: "Parents have been very clear that they want and expect online content to carry the same age rating it would carry offline, in the cinema or on DVD."Crucially for child protection, BBFC ratings guarantee that age classifications reflect UK parental and child expectations on issues such as sexual violence and drugs use. Jessica Stansfield, director of ratings at Netflix, said the company's members were their "number one priority", adding: "We are proud to be the first and only streaming service to voluntarily carry BBFC age ratings on 100% of our catalogue.
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