Oct 11, 2021

Asos: trouble shooter needed to handle fast fashion slowdown

A flak jacket should feature among the wardrobe essentials of the next chief executive at Asos. New guidance from Asos for next year was 35 per cent below their average estimate. Talk of Asos as a potential takeover target is certainly not reflected in its price. For the moment, Asos plans to accelerate international growth and raise own-brand sales. Asos own label brands, which command higher margins, account for less than two-fifths of its sales.

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