Oct 26, 2021

Will coffee drinkers plump for potato milk?

Push the almonds, oats, peas, coconuts and rice to the side... baristas may soon be whipping up lattes with a new alternative "Milk" from potatoes. Milk from the humble spud is set to be one of 2022's biggest food trends, according to supermarket Waitrose's annual Food and Drink report. Shoppers spent a total of £394m on plant-based milk in Britain in 2020, up 32% from 2019, according to market research firm Mintel. Alice Shrubsall, alternative milk buyer at Waitrose, said more people were adding plant-based milks to their diet, "Whether that's a splash of oat milk in their morning coffee or a coconut milk hot chocolate in the afternoon". Friends of the Earth's senior sustainability analyst, Clare Oxborrow, said: "Food businesses are responding to customer demand for food with a lower impact, but the government is still burying its head in the sand."We urgently need the government to show leadership, making it easy and affordable for everyone to access healthy, sustainable diets with less and better meat and dairy," she added.

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