Jan 12, 2022
People devote third of waking time to mobile apps
People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring firm App Annie. The average time spent on mobile apps was four hours and 48 minutes, up 30% from 2019, App Annie's State of Mobile report indicated. The mobile eco-system in general remains very healthy - with two million new apps and games launched in 2021 and the number of apps earning more than $100m up by 20%, according to the report. Reflecting greater emphasis on mental well-being, meditation apps such as Headspace and Calm proved popular - especially with young people, with the top five most downloaded seeing a 27% growth in 2021.Spending on dating apps surged past $4bn, a 95% increase since 2018.And countries with apps to help handle the Covid-19 crisis, whether vaccine passports or just information tracking, saw huge take-up. The UK's NHS app - which acted as a record of vaccinations - was downloaded by 71% of the fully vaccinated population, while Malaysia's MySejahtera app saw 80% of this same demographic adding it to their phones.
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