Mar 29, 2022
Waitrose in row with Asda over 'Just Essentials' budget range
Asda announced its Just Essentials range on Monday, promising an expanded line of low-cost products in all its stores from May to help shoppers with the cost of living. Waitrose said the branding is too similar to its own Essential Waitrose range launched in 2009.Asda said "Essentials" is a "Commonly-used term" for discount product ranges. Asda's new value range will replace its current Smart Price range, which was criticised by food poverty campaigner and chef Jack Munroe for not being available in all Asda stores. An Asda spokesperson said: "The word 'essentials' is a generic and commonly used term by retailers to describe their value product ranges." Mohsin Issa, co-owner of Asda, said: "We understand that customers are increasingly worried about the cost of living and want help to keep their grocery bills in check, whilst still being able to buy healthy and nutritious food for their families."Our new Just Essentials range has been specifically designed with this in mind, combining our lowest prices with a much larger and more diverse range of great value products to meet all household needs.
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