Apr 26, 2022
Will Ford's new truck finally make Americans buy electric?
On Tuesday, the Detroit carmaker celebrates the formal start to production of the electric version of the F-150 pickup, the best-selling vehicle in America for decades. It's a milestone seen as critical for Ford - and for the environment - as the company seeks to convince more Americans to drop their resistance to buying electric vehicles. In the US - the world's biggest carbon emitter after China, where gas-guzzling sport utility vehicles and trucks dominate the road - it was even smaller, at 4.5%.Analysts say offering electric versions of popular vehicles will be key to convincing the American public to buy electric. The company, which is investing $50bn globally through 2026 to electrify its fleet, now says it is on track to deliver more than two million electric vehicles annually by 2026.While Ford will be one of the first to get its pickups on the road in the US, more than a dozen other carmakers - including Tesla and arch-rival General Motors - are working on their own electric truck offerings. US President Joe Biden - who took a spin in the F-150 last year - has also called for significant investment in electric vehicles including for government fleets - a good sign for Ford, says Michelle Krebs, executive analyst at Cox Automotive.
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