Jul 18, 2022

Amazon price matches Tesco as supermarkets fight for customers

Amazon's online grocery shop is price matching hundreds of Tesco products as supermarkets battle for customers amid the soaring cost of living. Amazon Fresh is starting its Tesco Clubcard Price Match on items such as fruit, vegetables, meat and fish. Russell Jones, director of Amazon Fresh, said he hoped the pricing campaign would "Show how good our value is compared with competitors". Amazon is the latest retailer to use a price match campaign in its marketing efforts to drive customer numbers. Its latest survey showed grocery prices have risen by 8.3%, the highest rate in 13 years.

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