Oct 13, 2022
Netflix ad-supported service to launch in November
Netflix is launching a new streaming option with adverts in November as it fights to keep viewers by cutting prices. The company lost more than 1 million subscribers in the first half of this year. Netflix's move into advertising is a big change for the company, which pioneered the idea of subscription-based streaming. As more companies follow its footsteps, it has had a harder time retaining subscribers, especially as households concerned about the rising cost-of-living look for ways to cut back. The company said it planned to roll out the offering to more countries over time.
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