Nov 3, 2022

Bounty bars removed from Celebrations tubs in trial

The maker of Celebrations chocolates is to remove Bounty bars from some tubs next month after finding 40% of people hate the coconut-flavoured treat. Big tubs of Quality Street, Roses, Celebrations and Heroes start appearing on supermarket shelves in the run-up to Christmas, with sales soaring during the festive season. Mars Wrigley said its own research of 2,000 people aged between 18 and 65 suggested that 18% would feel irritated to find only Bounty bars were left in a tub, while 58% believed it would lead to a family argument. Some 22% said they liked Bounty the least of all the options in tubs of Celebrations, while 39% wanted the bars gone for good,. "Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we're trialling taking them out of the tub altogether," said Celebrations senior brand manager Emily Owen.

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