Nov 22, 2022
Disney: Bob Iger begins major shake-up after returning to firm
Less than 24 hours after his shock return as Disney's chief executive, Bob Iger says he is planning a major shake-up of the firm in the next few weeks. On Sunday, Disney announced Mr Iger's return as chief executive less than a year after he retired from the firm. The move marks a speedy undoing of a major initiative put in place by former chief executive Bob Chapek. Mr Iger, who headed Disney for 15 years, was brought back by the the company's board to steer it through turbulent times as the share price has plummeted and Disney+ continues to make a loss. As well as overseeing the launch of Disney's streaming service, Disney+, Mr Iger drove major acquisitions involving the likes of animation studio Pixar, comic book company Marvel, Rupert Murdoch's 21st Century Fox, and Lucasfilm, the home of Star Wars.
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