Nov 18, 2022

Waitrose Christmas advert criticised by skin cancer patients

Waitrose has been criticised by skin cancer patients and a charity for its Christmas advert showing farmers comparing sun tans. The supermarket faced a backlash to its video on social media, with some people saying a section of the advert glorified sun tans and failed to highlight the dangers of sunlight. The Waitrose Christmas advert features clips of farm workers working all year round to create the produce for festive food. "The farmers featured are real suppliers, and the images are based on real life stories reflective of their daily work - including this farmer and his sun tan," the Waitrose staff member added. Another social media user questioned Waitrose's decision and asked if they would show farmers or other people in its adverts smoking a cigarette, pointing out that both smoking and sun-damaged skin can cause cancer.

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