Dec 23, 2022
M&S and Waitrose fight it out for the shopping baskets of middle England
Over the past two years, according to NielsenIQ data, Marks and Spencer has gained about 0.7 percentage points of market share while Waitrose has lost a full percentage point. Executive director for Waitrose at the John Lewis Partnership, said the pandemic has made the past two years so exceptional that he questioned "Whether this is really the time to form hard conclusions". Waitrose had supplied the online supermarket with branded groceries since its early days. Waitrose is still ahead of M&S in market share and Bailey said that now demand had normalised from the pandemic and Waitrose had added online order-picking capacity, it could focus on other things. "What is happening now has less to do with the cost of living and more to do with what has gone on at Waitrose over the past eight or 10 years," said one former senior employee.
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