Tesco shoppers switching from fresh to frozen food

Households are switching from buying fresh food to cheaper frozen goods as the cost of living bites into budgets, the boss of Tesco has said. In an interview with the BBC, Mr Murphy said shoppers were "Managing their budgets much more tightly" and had changed their behaviour by "Trading down" to cheaper food and own brand products. Tesco said it has sold three times the number of frozen turkeys this year compared to the amount in 2019, due to shoppers cutting back. There has also been a huge spike in luxury frozen desserts, and searches for frozen food in general on Tesco's website are up 40% from last year. Latest official figures revealed food price inflation hit 16.2% in the year to October, up from 14.5% in September.

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