Feb 28, 2023
Ocado to price-match Tesco as supermarket battle steps up
Online grocer Ocado has stepped up the battle between supermarkets by saying it will price-match Tesco goods. Ocado is to compare prices with 10,000 "Like-for-like" products on Tesco's website and give customers money off their next shop if their goods would have been cheaper at Tesco. The head of retail and consumer insight at Kantar, Fraser McKevitt, said the company's research had found that grocery price inflation was "The second most important financial issue for the public behind energy costs". Research carried out for the BBC found that some basic goods have nearly doubled in price over the past two years. A standard 500g bag of pasta that cost 50p two years ago is now priced at 95p. The research found that the cost of a small basket of 15 everyday essentials has gone up by £5.34 - from £15.79 in 2021 to £21.13 in 2023.
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