Mar 9, 2023
Boots loyalty points value reduced
Boots is changing the way its loyalty card works by offering discounts on more of its own-brand products but reducing the monetary value of points. Price Advantage allows Boots card holders exclusive access to lower prices on certain products. On its website Boots said: "We understand that more customers are looking to access instant savings, so offering 10% off our Boots own brand range will give even more opportunities to save."We understand that many customers still love saving up their points for big purchases in the future, so will continue to offer 3p worth of points for every £1 spent at Boots. The retailer said points accrued until 23 May would not change in monetary value. Recent research suggests that shoppers have been switching away from branded products at certain retailers and opting for own-brand equivalents to save money at the till, as inflation - the rate at which prices rise - reaches record highs.
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