Tesco to cut the value of Clubcard rewards scheme

Tesco has announced it is cutting value of its Clubcard rewards scheme. The scheme enables shoppers to collect points for money spent at Tesco and exchange them for vouchers which can be used in store or for restaurant meals and day trips. She said the company was extending the time period that Clubcard rewards would be valid for to 12 months, rather than six in order for shoppers to use points at the higher value before the changes come in. When Tesco last changed its loyalty scheme, dropping the value of some rewards and raising others, customers responded angrily to the move which was implemented immediately. Tesco is not the only retailer to have made its rewards scheme less generous recently.

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