Apr 3, 2023
John Lewis wins court battle over Edgar the dragon's Christmas advert
John Lewis has won a court battle with an author who claimed the retailer had copied one of her designs in an advert. The department store's Christmas advert in 2019 featured a fire-breathing but friendly green dragon named Edgar. The self-published children's author sued John Lewis as well as Adam & Eve DDB, the creative agency behind the ad. At a hearing in January, John Lewis and the agency disputed the claim, arguing there were "Numerous and substantial differences" between Ms Evans' book and the advert. In the John Lewis advert, Excitable Edgar is seen accidentally melting a child's snowman, setting fire to Christmas decorations, and burning through an ice rink, creating a hole. A spokesman for John Lewis and Adam & Eve DDB said: "We take great pride and care in our Christmas advert and are glad that the judge recognised the originality of Excitable Edgar."We are pleased that the matter is now resolved after the court found there was no copyright infringement.
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