May 23, 2023
Netflix begins UK crackdown on password sharing
Netflix has started its long promised crackdown on password sharing in the UK and the US. The streaming giant said it was notifying customers that they must pay £4.99 per month, or $7.99 in the US if they want to share their account with someone outside their homes. The company previously warned investors there would be cancellations as it expands its programme, but said: "Longer term, paid sharing will ensure a bigger revenue base from which we can grow as we improve our service". Netflix had previously estimated that more than 100 million households share passwords despite this being against its official rules. Netflix has been trying to tempt users with a less expensive streaming option with ads, and cut prices in 116 countries in the three months to March. It has also been expanding its paid sharing programme, which it started trialling in some countries last year.
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