May 10, 2023
Sainsbury's, Tesco, Aldi, and Lidl cut bread and butter prices
Sainsbury's has cut the price of its own-brand butter and bread after criticism over high supermarket prices. Sainsbury's said it was cutting the price of its some of its own-brand bread to 75p from 85p. The supermarket said it was able to lower some of its bread and butter prices due to wholesale prices beginning to fall. Aldi said it was cutting some bread to 75p from 79p, while Tesco cut some its own-brand bread from 85p to 75p. Lidl said it had dropped the price of some butter to £1.89, and some bread to 75p, adding that it has a loaf priced at 39p. Aldi is the lowest priced UK supermarket on a particular basket of goods, according to Which? - although customers criticised its stock availability in a survey by the consumer group. As commodity prices have started to fall, supermarkets have started to cut prices on some products - but not others. Some of the earliest price falls have been in milk, with Aldi, Lidl and Asda recently following Sainsbury's and Tesco in cutting the price of milk by at least 5p. Last summer, butter brand Lurpak said it had put prices up so dairy farmers would get a fair deal.
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