Jul 20, 2023
Netflix ends password sharing in 'big market' India
Streaming giant Netflix has announced its decision to end password sharing in India - a country in which it has millions of subscribers. It has said that Netflix accounts were meant to be used only by people living in a single household. The company has been cracking down on password sharing across the world in a bid to boost revenue after a slump in growth since the pandemic. On Thursday, Netflix said in a statement that an account is meant for use by one household and "Everyone living in that household can use Netflix wherever they are - at home, on the go, on holiday - and take advantage of new features like Transfer Profile and Manage Access and Devices". Netflix has been wrestling with a sharp slowdown in growth since the pandemic, as competition heats up, households grapple with rising costs and it reaches what analysts see as saturation point in some of its biggest markets.
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