Sep 26, 2023

Shrinkflation strikes again as Galaxy chocolate gets smaller

In these inflationary times it is a familiar experience: everyday items, from cat food to ice cream, are cut down in size while prices stay high or even rise. The guardians of the Galaxy brand, Mars Inc, have decided to roll out this repeated plotline for its smooth milk chocolate bars. They were 110g but are now 100g. Last October, the recommended retail price for a bar of Galaxy chocolate was raised from £1.39 to £1.50. It was a strategy to put pressure on the big brands to look again at their pricing policies. "Shrinkflation is usually an early indicator inflation is coming," she said, as manufacturers put off raising prices for as long as possible.

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