Oct 19, 2023

Amazon, Expedia and Trustpilot unite to fight fake reviews

Major online firms including Amazon, Booking.com, Expedia and Tripadvisor have united to fight fake reviews. Fake reviews can damage a company's reputation and lead consumers to buy poor-value products and services. The government plans to use the new Digital Markets, Competition and Consumer Bill currently going through parliament to combat buying, selling or hosting fake reviews. Some members of the new group, which calls itself the Coalition for Trusted Reviews, are already using AI to help detect fake reviews, but AI could also make it cheaper, and quicker to write large numbers of convincing bogus reviews. Travel booking site Tripadvisor identified 1.3 million fake reviews on its platform in 2022.

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