Elon Musk calls for firing of Disney chief Bob Iger in ad spat

Elon Musk has said Disney boss Bob Iger should be "Fired immediately" after the company stopped advertising on X. "Walt Disney is turning in his grave over what Bob has done to his company," Mr Musk said in a series of posts against the media giant. Mr Iger made a shock return to Disney just over a year ago - less than 12 months after retiring - to steer it through turbulent times, as its share price plummeted and streaming service Disney+ continued to make a loss. In a post on Thursday, Mr Musk appeared to allude to the recent box-office performances of some Disney firms, saying Mr Iger dropped "More bombs than a B-52". Last week, in a profanity-laced outburst at an event in New York, Mr Musk slammed advertisers that had left X and warned that they would kill the social media platform. In July, Mr Musk acknowledged in a post on X that ad revenue had fallen by 50%..

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