Dec 12, 2023

Unilever faces greenwashing probe by UK watchdog

The Competition and Markets Authority says Unilever may be overstating how "Green" certain products are. The CMA said certain statements and language used by Unilever on some of its products "Appear vague and broad" and "May mislead shoppers". The watchdog also said some product ingredients were presented on packaging in a way to exaggerate how natural the products seemed, known as "Corporate greenwashing". "So far, the evidence we've seen has raised concerns about how Unilever presents certain products as environmentally friendly." A significant number of these are marketed as green or environmentally friendly, including up to 91% of all dishwashing items and 100% of toilet products, according to the watchdog.

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