Tesco introduces Clubcard unit pricing after criticism

Tesco is introducing unit pricing on its Clubcard deals in stores and online following criticism from the consumer organisation Which? The campaign group said Tesco could have been breaking the law over how it displayed Clubcard prices, making it tough for shoppers to compare deals. "Over the coming weeks these changes will appear in all our stores, as our colleagues update millions of price labels on the shelf edge. We will also be adding these unit prices to our Clubcard Prices deals online," he wrote in a blog. "The lack of unit pricing on Tesco's Clubcard offers was a glaring omission and we warned that this approach could be breaking the law last summer, so it's good to see the nation's largest supermarket stepping up to do the right thing by making this important change," she said. Which? had said Tesco's decision not to display unit pricing on its Clubcard offers could be breaking the law.

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