Mar 27, 2024
Budget fashion brands pledge clearer green claims
Fast fashion brand Boohoo is one of three companies being investigated. ASOS, Boohoo and George at Asda have signed pledges to use only "Accurate and clear" claims, the Competition and Markets Authority said. The CMA launched an investigation into Asos, Boohoo and George at Asda in July 2022 after identifying concerns over "Possible greenwashing". "Sharing clear and accurate information on the sustainability credentials of fashion products is crucial to empowering consumers to make fully informed choices," Asos said. Airline ads banned over 'greenwashing' claims.
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