Poundland Limited

Trading as Poundland

Registered in England with number 02495645.

Poundland is a British variety store chain, listed on the London Stock Exchange, that sells most items in its stores for £1. Established in April 1990 by Dave Dodd and Stephen Smith, Poundland stock about 3,000 home and kitchenware, gift, healthcare and other products, across 16 categories many of which are brand name and clearance products. Like many of its rivals, Poundland operates a constantly rotating product line with all products priced £1. Although price-point retailing was invented in the United States during the 1870s, the chain claims to have introduced this concept to Europe and is the largest single-price discount retailer in Europe. The retailer claims that their Croydon store is the busiest single-priced discount outlet in the world, generating more than £9 million in revenue per year with 30,000 customers a week

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