AO World plc

Trading as AO (Appliances Online) UK

Registered in England with number 05525751.

AO World plc (formerly Appliances Online) is an online retailer specialising in household appliances. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

The company was established as Appliances Online by John Roberts (the current CEO) in 2000. John was bet £1 that he could not set up his own company by a close friend, whether the winnings were collected is still unknown. It also sold kitchen appliances on behalf of Boots, Next, House of Fraser, B&Q and Iceland.

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