Nov 16, 2016

Facebook reveals fresh flaws with its data

The alert comes two months after the firm revealed it had overestimated the average time users had watched videos. Facebook says none of the cases would have affected its fees. One of the newly revealed flaws meant it was underreporting the percentage of users who had watched videos on its platform to their end. Facebook makes more than 200 metrics about its site available to third parties. Facebook said that it planned to create a measurement council to give businesses a say in the development of future metrics, and that it had also created a new internal review process.

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