Jan 17, 2017
Apple App Store prices rise in UK, India and Turkey
UK costs will numerically match those of the US, meaning that a program that costs $0.99 will now be 99p. That represents a 25% rise over the previous currency conversion, which was 79p. "Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business," it said. "These factors vary from region to region and over time." At present, $1 trades for 82p. However, the price quoted by Apple in the UK version of its store includes the 20% VAT sales tax. The cost of a $0.99 app will become 80 rupees in India, representing a 33% rise from the previous price of 60 rupees. Apple has also altered the cost of apps in Romania and Russia to take account of local changes to VAT made at the start of the year.
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