Jan 5, 2017
Apple rewards developers as App Store sales soar
Developers who sell their apps through Apple earned a record $20bn in 2016, up 40% on the previous year. Since 2008, when the App Store first launched, developers have earned a total $60bn in revenue. In 2016, Apple also also changed its revenue sharing deal with developers of subscription apps such as Netflix or HBO Now. In the first year of a customer's subscription, the existing agreement remains in place which gives the developer 70% of revenue and Apple 30%. Under the new terms, if the subscription continues for a second year Apple takes a smaller cut of 15% and the developer keeps the lion's share, giving them a greater incentive to work to retain customers' interest. App sales made a strong start to the year, with customers spending $240m on the App Store on New Year's Day alone.
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