Jan 10, 2017
Facebook 'to launch ads within videos'
The ads would probably first appear in Facebook videos by professional publishers, said one analyst. To date, the social network has resisted allowing "Pre-roll" ads that play before a video starts. "If Facebook wants those TV ad dollars, they have to invest more in video." Ms Marouli told the BBC she did not think this type of ad would necessarily be more disruptive for users watching video on Facebook, but noted that it would be up to the social network to decide whether the inserted content would be kept brief - shorter than typical TV ads, for example. Either way, she added, she believed Facebook was keen to increase the revenue it could generate from video content.
Related companies
Make a complaint about Facebook by viewing their customer service contacts.
