Jan 10, 2017
Mini adventure
Self-styled "Head Gasket" at Small Car Big City, he is adding a new twist to the car hire and car-sharing business. While car-sharing firms, such as ZipCar which owns its own fleet, have been around for more than a decade, so-called peer-to-peer car sharing - private owners renting out their cars - hasn't really taken off. "ZipCar's fleets at their maximum reached 15,000 vehicles, so they were not able to reach massive scale," says Mr Haddad. "They obviously built a very successful company, but globally, hourly car sharing reached, at its peak, less than 1% of the entire car rental market space," he adds. Mr Haddad, who describes himself as a car enthusiast, says Turo gives people the opportunity to try out interesting cars, from cute Minis to rugged off-roaders. Car-sharing companies like Turo and others could help decrease the overall number of cars on the road to start with as fewer people see the need to own their own vehicle.
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