Mar 8, 2017
Jaguar ad 'encouraged unsafe driving' rules watchdog
The regulator said the story was "Irresponsible" because it was likely to encourage unsafe driving practices. The text had described drivers using in-built smart technology to check their calendars and use other apps while on the road. A spokesman for Jaguar Land Rover said it was "Disappointed". "The hands-free technology in the Jaguar XE has been developed and tested to allow users to put their phone safely and legally away, and give priority to focus on the driving experience." "We considered readers would interpret this to mean that drivers could now perform various other tasks while driving." The authority has also told Jaguar Land Rover that its future advertising must not encourage drivers to perform tasks that might distract their attention from the road..
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