Apr 13, 2017

Amazon ramps up smart speakers battle against Google

The initiative follows the launch of the Google Home speaker and its associated Assistant. A spokesman for Amazon said the announcement was not meant to signal that it had become less committed to developing its own Echo speaker range, which uses Alexa. Amazon does not reveal sales figures for its Echo devices, but analysts have estimated that more than eight million have been sold in the US alone since their launch in 2014. Google released its rival voice-activated Home speaker last November, which is powered by Google Assistant - a variation of the digital helper it developed for Android handsets. "Google can just roll the Assistant out to hundreds of millions of Android smartphones, so people get it by default, whereas Amazon has to work harder to get Alexa into people's hands or appliances."

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