Apr 21, 2017

Sports Direct breaks into US market

The deal gives Sports Direct about 50 stores selling sports and casual wear and camping equipment. Nicholas Hyett, equity analyst, Hargreaves Lansdown said Sports Direct had picked up a "Bargain out of bankruptcy proceedings". He said Sports Direct had been involved in the US sports retail market before, through its stake in Dick's Sporting Goods, "But this time round it has decided to jump in directly". Sports Direct currently has about 700 sports stores in the UK and continental Europe, more than 400 operating under the Sportsdirect.com name. Mr Ashley, the founder and majority owner of Sports Direct, also owns Newcastle United.

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