Sports Direct International PLC

Trading as Sports Direct (UK)

Registered in England and Wales with number 06026013.

Sports Direct International plc is a British retailing group. Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer and operates roughly 670 stores worldwide. The company owns a large number of sporting brands and trades predominantly under the SportsDirect.com brand. Other retailers owned by the company include USCand Lillywhites. The company operates under low margins.

Sporting and fashion brands owned include Donnay, Slazenger, Firetrap, Dunlop (in most markets), Everlast, Kangol, Karrimor andLonsdale.

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