May 23, 2017

Amazon adds live TV channels to Prime Video

Amazon has announced it will offer live television channels via its Prime Video service, for an extra fee. Until now, Prime Video has offered only on-demand films and TV shows in the UK. But one analyst said the launch line-up of channels was "Not immediately desirable" and would struggle to attract satellite TV customers. "We're offering linear TV channels where it makes sense. We have a good spread of big partners and I'm sure that will only grow." As well as the traditional television channels, viewers will be able to pay for curated "Channels" of programmes to stream on-demand, such as the Yoga Anytime Channel, and Horse & Country Play, which is billed as the "Home of equestrianism". "In the US, YouTube, Amazon, Apple and Facebook have been vocal about getting TV bundles together, but YouTube is the only one to have done it so far," he told the BBC. "It's very hard to build from all these different suppliers and put these channels together at a price that is compatible to a cable offering."

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