May 25, 2017

Amazon's latest bricks and mortar shop opens in New York

An actual bricks and mortar Amazon store? That's still as rare as an A-list celebrity sighting. Bricks and mortar retail remains a marginal part of Amazon's business - and that's not likely to change anytime soon, said analyst Tuna Amobi, who follows the company for CFRA Research. Jennifer Cast, the vice president of Amazon Books, said Amazon's "Customer-obsessed" focus is driving its real-world expansion. At the New York shop, which is tucked on the third floor of one of the city's most upmarket shopping malls, the company organises books into new kinds of categories, such as page turners - books that Kindle-readers finish in three days or less. Xiupeng Zhang, 28, of New York is an Amazon Prime member who stopped by to buy a Sheryl Sanders book.

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