May 16, 2017

Dyson aims to build on sales with R&D centre in China

Dyson underlined the importance of the aspirational Asian consumer to its business on Tuesday as it unveiled its first research and development centre in China. Dyson entered China about four years ago and now has three stores in the country, with about half of its sales generated on ecommerce platforms. As carpeting is generally shunned in favour of linoleum or wooden flooring in Asia, Dyson says the key to sales growth has been a cordless cleaner with a rotating fabric head called "Fluffy". Mr Rowan said Dyson would consider moving manufacturing to China if local demand grew sufficiently large. Copycats are a "Challenge for Dyson globally", said the company, adding in reference to Puppy: "It may look like a Dyson but it won't work like a Dyson."

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