May 8, 2017

Facebook power

Political strategist Gerry Gunster, from Leave EU, told BBC Panorama that Facebook was a game changer for convincing voters to back Brexit. Mr Coby confirmed the official Trump campaign alone had spent in the region of $70 million on Facebook over the election period. Simon Milner, Facebook's Head of Policy UK, confirmed that people from Facebook worked with the two campaigns, but declined to say how many. "One of the things we are absolutely there to do is to help people make use of Facebook products. We do have people whose role is to help politicians and governments make good use of Facebook." A quarter of the world's population now use Facebook, including 32 million people in the UK. Many use Facebook to stay in touch with family and friends and are unaware that it has become an important political player.

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