Amazon Prime launches in SE Asia

Amazon has launched its Prime Now delivery service in Singapore - the first time it has gone head-to-head with Chinese rival Alibaba in the region. The move is its first step into South East Asia which has a population of about 600 million people. Amazon Prime Now promises delivery within two hours. Amazon already has a significant presence in India and Japan but analysts say that South East Asia represents one of the biggest battlegrounds for e-commerce firms. Redmart, the city-state's largest existing online shopping service is owned by Alibaba-backed Lazada.

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