Jul 13, 2017

Facebook Messenger gets adverts added to app

Facebook is rolling out ads globally to the home page of its Messenger app. Despite changing WhatsApp's terms last year to permit businesses to send messages to users, Facebook has not yet revealed how it intends to deploy adverts within it. Messenger has more than 1.2 billion active users, according to Facebook. One company-watcher said the move represented a "Plan B". "When Facebook first spoke about trying to monetise Messenger, the whole idea was that it would be a big kind of customer service tool with people able to speak directly to brands to sort out problems," said Sarah Vizard, content editor of Marketing Week. "So, Facebook has been looking around for different ways to make money from Messenger and has obviously shifted its strategy a bit to think people will accept some ads within it."

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