Jul 10, 2017
Spider-Man: Homecoming beats US box office expectations
Shares in Sony have climbed 1.7% after the latest instalment of the Spider-Man film franchise beat expectations at the North American box office. Spider-Man: Homecoming raked in $117m in its opening weekend, topping industry estimates of $80-$110m. It comes amid a slow summer at the US box office where takings are down 8%. In Homecoming, Spider-Man's alter ego Peter Parker, played by British actor Tom Holland, has to juggle his high school responsibilities with his secret life as a masked vigilante. Much attention has been paid its successful marketing campaign, which heavily featured the superhero Iron Man, played by Robert Downey Jr, who serves as Spider-Man's mentor in the film. The film's success comes despite a slow summer at the North American box office which impacted previously reliable franchises such as Transformers and Despicable Me. Overall, summer box office takings stand at around $2.3bn, 8% lower than last year.
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