Facebook launches China-only version of Moments photo app

Facebook has quietly launched a photo-editing app exclusively for China. The app, called Colourful Balloons, was launched in May and is almost identical to the Facebook Moments app. The BBC understands that part of the reason the app was not branded as Facebook was to study how apps organically gain users in China. The app works with WeChat, a leading messaging app by Chinese social media giant Tencent. Facebook was blocked in 2009, while its photo-sharing app Instagram was banned in 2014 and the encrypted messaging app WhatsApp was partially restricted last month.

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