Aug 13, 2017

Sky broadband numbers fall in final months of financial year

Sky lost customers in the broadband market in the final quarter of its financial year, according to industry data, ending a growth run dating back more than a decade. The UK pay-TV company reported results for the year to June last month but for the first time refused to provide numbers for its performance in the broadband market. The company added 124,000 broadband customers in the first half of the year, taking its customer base to 6.1m. Sky was thought by analysts to have achieved a flat performance in terms of customer growth in the broadband market in the second half. Data compiled by competitors based on the number of new customers added by Openreach, BT's engineering division that connects broadband lines on behalf of other providers, suggests Sky lost about 15,000 customers in the final quarter. Sky added 1m broadband customers within years of the Easynet deal and quadrupled that base by 2012 as it become the second-largest broadband provider in the country.

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