Sep 13, 2017
Apple iPhone X: the internet reacts
When Apple chief Tim Cook declared the iPhone X "The biggest leap forward since the first iPhone" at his latest launch extravaganza, you couldn't help but wonder if he was referring to its features or its price. The iPhone X may be the most powerful iPhone ever, but compared to almost any other Android flagships, it's hard to pick out a category where it leads the pack - at least on paper when comparing raw specifications. If Apple has shown one thing time and again with every iPhone generation, it's that optimisation of hardware and software matter just as much - if not more. A $1,000 iPhone could add as much as 6% to Apple's 2018 earnings per share... but that depends on the iPhone X being a hit, and there's more competition from lower-cost Chinese competitors such as Huawei and Xiaomi, which timed the introduction of their new phones around Apple's launch to attract customers who may be deterred by the iPhone X's price. The iPhone home button was what made it look like a iPhone.
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