Sep 13, 2017
Apple iPhone X: The network of suppliers set to benefit
As consumers consider whether to spend big on the new $999 iPhone X, Apple isn't the only company hoping for a sales boost. Jake Saunders, Asia-Pacific vice president for ABI Research, in Singapore, said Apple was unlikely to depart too much from its iPhone 7 supplier base. Some suppliers will be squeezed as Apple moves to design more of the iPhone's internal components. Despite Apple's shift away from graphics chips suppliers, other firms are poised to benefit as the iPhone maker deepens its augmented reality functions in future devices. "There are more opportunities for new suppliers who focus on products such as light sensors, light receivers, and cameras because Apple is committed to a future where the camera offers AR experiences," he said.
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