Sep 20, 2017

Facebook trial lets users hide alcohol adverts

Facebook is testing a tool that lets people hide advertisements for alcohol. The move has been welcomed by Alcohol Research UK, which says social media is "Saturated" with alcohol promotions. Dr James Nicholls, director of research and policy development at Alcohol Research UK, told BBC Radio 5 live that the volume of marketing material on social media was a particular problem for those who had struggled with alcohol misuse. Alcohol adverts on all platforms are governed in the UK by statutory regulation from the ASA. There is also a self-regulatory code of practice produced by the Portman Group, the responsibility body for drinks producers in the UK. The ASA rejected claims that regulation around alcohol adverts online needed reviewing. "The number of complaints we receive about alcohol ads has halved in recent years, but we're not complacent and keep the rules under constant review. If people see an alcohol ad they think is irresponsible they can make a complaint to the ASA. If an ad breaks the rules, one complaint can be enough to see it banned."

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